#Barkitoff is a project thats soul purpose is to reduce stress on college campuses during finals week. It's easy to do so when you involve super adorable puppies. So as the students come up and play with the puppies they take a bone from the board and thus being a visual cue that stress was being removed throughout the day.
Solving stress for most people is an issue and takes a lot of time and energy to fix. Well Bill Murray is not one of those people, so I thought why not help people solve stress via his hilarious characters.
Amanda Civic came to me with a unique opportunity to brand a law firm, only the cool opportunity was the special connection her business would have with her last name. With the word civic meaning, community and culture, it was important that her logo represent that but also represent the professional that she is.
The student ad agency at The University of Nebraska – Lincoln is a great place to start working on real clients and real work so as Creative Director we set forth to let everyone know via this video, which I directed and helped edit and film
A local Company came to me a issue that they couldn't find a good way to represent their company as less of a doctor, patient kind of place, and more of a place where good conversation heals the soul and makes people happy.
MTNYC needed a way to engage youth and get them engaged with the brand in a lasting way, so a campaign was developed to link MTNYC with something they already love—Music. This social media incentive campaign engages the youth by asking them to actively plant trees with the group in order to gain access to a private concert. By connecting itself with a popular band and an unforgettable experience MTNYC ensures that it is a brand that will be talked about, and its message not forgotten.
This was a project pitched to the Lincoln Public Schools Education Foundation, as a way to improve their report with the donors they have and the donors they wish to have in the future. Along with the more important clients the students who Spark wants to help, and build a reputation with them that will last until they are successful.
This is an app designed to find out what the stressors are that the user faces, determine what are the worst of those, and then use tips, articles, and books about how to fix them. Along with providing a good laugh, through their social media connection within the app.
With 93% of memory being smell, Yankee Candle Co. has a unique opportunity to capitalize on those memories, and just by showing people what they can remember everytime they walk into that 'fall' smelling room, its easy for people to want to buy one of their candles to enjoy that memory again and again.
These are some of the branding opportunities I have had, and enjoyed every minute of.
As Creative Director of the University of Nebraska – Lincoln’s 2013 National Student Advertising Team, I directed all our executions including print, radio, social media, web and streaming video. We placed first in the District 9 competition and 9th in the national competition.
I was looking for something to shoot a video about and collected a whole heep of footage and decided to make a video with it, cause they are all things that inspire me.
I have skills in branding, print design, front-end web design & development, and account management, but these skills are only the tools I get to use; my true passion is coming up with big ideas – ideas that cause change, whether it is in a brand, the community, or myself. It’s something that I love to do, and I am extremely excited to hopefully make that my profession.